Guides for Google Ads & Meta Ads operators
No fluff, no listicles. Tactics that survive contact with a real account.
How to connect Claude to Google Ads with MCP
A step-by-step guide to wiring the Model Context Protocol into Claude Code so you can audit and optimise Google Ads from your terminal.
Read articleHow to reduce Google Ads CPA without killing volume
A practical checklist for lowering cost per acquisition on Google Ads — from tracking hygiene to negatives, bids and landing pages.
Read articleAI ad management in 2026: from dashboards to autonomous agents
How AI moved from dashboards and alerts to agents that execute optimisations — and the guardrails that make it safe.
8 min read · MyAd TeamThe Facebook Ads audit guide for 2026
What to check on a Meta Ads account: structure, audiences, creative, pixel health, attribution and Advantage+.
9 min read · MyAd TeamGoogle Ads vs Meta Ads in 2026: where should budget go?
Google captures demand; Meta creates it. A practical framework for splitting budget between the two in 2026.
7 min read · MyAd TeamA negative keyword strategy that scales
How to build, organise and maintain negative keyword lists so wasted spend stays near zero — including DSA and Performance Max.
8 min read · MyAd Team7 places wasted Google Ads spend hides
Wasted spend is rarely one big mistake. It hides in seven predictable places. Here's where to look and how to quantify it.
7 min read · MyAd TeamWhat is a Google Ads audit? A 2026 guide
A Google Ads audit is a structured review of your account's structure, keywords, budgets, bidding, creatives and tracking. Here's what a good one covers and how to run one fast.
8 min read · MyAd TeamReady to put ad optimization on autopilot?
Connect Google Ads and Meta Ads in under 60 seconds. Spot wasted budget, improve ROAS, and automate the busywork.