Add the winners, kill the waste
Keyword optimization
MyAd surfaces high-intent keywords from your search terms and competitor gaps, and finds the queries quietly burning budget. Add, pause and bid in bulk with impact estimates.
What you get
- New keyword opportunities from search terms
- Wasted-spend keywords identified automatically
- Negative keyword suggestions by match type
- Bid updates with simulated impact
How it works
- 1
Mine search terms
Aggregate converting and wasted queries across the account.
- 2
Score intent
Rank keywords by intent, cost and conversion likelihood.
- 3
Apply
Add, pause or re-bid — individually or in bulk.
Keyword optimization questions
Will it work with broad match?
Yes. Broad match benefits most from automated negatives, which MyAd applies continuously.
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