Metrics
CTR (Click-Through Rate)
Clicks divided by impressions — how often your ad earns a click when shown.
CTR is calculated as clicks ÷ impressions × 100. It measures how compelling your ad is to the audience it is shown to.
A falling CTR is one of the earliest signals of creative fatigue on Meta and declining ad relevance on Google. Compare CTR against your own historical baseline rather than an industry average — intent varies enormously by keyword and placement.
MyAd tracks CTR trend per campaign, ad group and creative, and flags statistically meaningful drops before they move CPA.